Insights

Perspectives from the Keynova Group team and other thought leaders influencing innovative thinking about digital channels.

Kaycee McNeil-Elder Kaycee McNeil-Elder

Why loyalty programs are now a core budgeting tool, not just a perk

Source: Electronic Payments International

Pointing to Keynova Group’s Mobile Credit Card Scorecard, Wildfire Systems’ Shawn Conahan explains how digital shopping tools and rewards earnings are an important piece of consumers’ everyday spending strategies and help to offset rising prices.

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