Insights

Perspectives from the Keynova Group team and other thought leaders influencing innovative thinking about digital channels.

Susan Foulds Susan Foulds

4 Ways Citizens Bank Keeps ‘Human’ in Its Digital Banking Experience

Source: The Financial Brand

The nature of financial services for both consumers and businesses requires personalization of the digital experience—a balance of technology with customer experience best practices, options for user customization, and relevant insights and guidance—all blended with high-touch customer service that is readily available when required. Citizens Bank taps into the importance of humanizing the digital experience.

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Kaycee McNeil-Elder Kaycee McNeil-Elder

Banks Must Combine Strength of Humans With Power of Technology

Source: The Financial Brand

Building a distribution network that combines the qualities of human interaction with the power of new technologies can leverage customer-facing staff to become a differentiator for traditional banks and credit unions.

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Susan Foulds Susan Foulds

Challenger Banks Are Gaining Traction, What Large Banks Can Learn

Christopher Musto and Susan Foulds

Growing customer acquisition and unprecedented levels of late-stage venture funding suggest newfound traction for challenger banking offerings.  In this series, Keynova highlights where digital teams at large banks should take a closer look at challengers, and then turns its lens on the areas where leading large banks have demonstrated digital superiority over challengers.

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Beth Robertson Beth Robertson

Top Strategies for Designing Financial Product Mobile Comparison Tools

Beth Robertson, Managing Director

Shopping for financial products such as a new credit card, insurance policy, or checking account can feel overwhelming in the best of circumstances. Fortunately, mobile comparison tools can help consumers navigate product details across a variety of devices to select the most effective product for their particular needs.

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