Keynova Group's Q2 2026 Online Banker Scorecard highlights the importance of user control

Source: eMarketer

Lauren Ashcraft of eMarketer highlights Keynova Group’s Q2 2026 Online Banker Scorecard findings showing BofA and U.S. Bank pulling ahead of peers by reducing friction at key moments from data transparency to account opening to cross-channel support.

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Banks Give Customers Online Controls for Privacy & Marketing Preferences, Streamline Account Opening and Renew Omnichannel Banking Focus